Have you outgrown your current web site?
This happens pretty often and a lot of the web design projects Studio 544 works on involve re-designing existing web sites or giving them a "cyber facelift".
A perfect example of this involves one of Studio 544’s clients – Hair Loss Solutions.Their original web site was created using a non-responsive WordPress theme 2-3 years ago. At the time, it was fine because the mobile responsive craze had not fully entered the picture yet and their web site served the purpose of letting people know about their services, location, specials and history.
However, after many clients of Hair Loss Solutions suggested they were having trouble viewing the website from their smart phones or tablets, the owner, Chrissy Tebben realized it was time to bite the bullet and upgrade their web site to something more streamlined, modern and above all – RESPONSIVE!
On the flipside, Studio 544 Web Design also realizes the fact that not all small businesses or organizations can afford to re-do their web site. And, depending on the industry, a mobile responsive site may not be 100% necessary.
For example, if your target audience is someone you think may not ever view your site from a smart phone or tablet, by all means forget about the need for a responsive web site. However if your clients or customers have mentioned issues they have been having trying to pull up your web site on their smart phone maybe it’s time you consider that "cyber facelift".
Still not sure if you need a responsive web site?In case you haven’t noticed, smart phones have become nearly as common of an accessory as a watch or belt. Just walk down any city street or mall and count how many people you see texting or talking on their phones. Here are some interesting stats from Smart Insights that will help get the point across:
- More than 20 percent of Google searches are now being performed on some sort of mobile device.
- In 2012 over half of all local searches were done on a mobile device.
- 25 percent of Internet users only access the internet via a mobile device in the United States.
- 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
- In 2014 mobile Internet usage is expected to overtake desktop usage.
- Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.