Ok, so you finally bit the bullet and decided to invest some dollars from your marketing budget into a web site for your company or organization. Now what? I constantly come across the mentality with many of my clients who think that once they have a web site, traffic and visitors will automatically start to come to them generating more business than they can handle! Guess what? They are wrong. Let me tell you why.

studio 544, freelance web designer, web design, hutchinson, mn, minnesota, twin cities, minneapolis, st. paul
Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net

Launching the web site is just the beginning of a marketing strategy that should be thought out carefully before the site is ready to go live. While it’s true the site itself is the center of your online presence, you also need to consider how you are going to drive traffic to the site and let people know that it (and your company) exists? Here are some things that Mark Lewandowski from Studio 544 Web Design in Hutchinson, MN recommends:

  1. Determine who your customers are and how you think they might find you when doing an online search for a company or organization like yours
  2. If you have a “bricks and mortar” type business, make sure it’s listed with the popular local online directories such as Yahoo Local and Google Places for Business.
  3. Tell your existing customers about the new site. This could be as simple as posting flyers in your store, sending out emails through an online mailing list, and creating new business cards, invoices and letterhead with your new site’s domain name listed on it.
  4. Consider a Pay-per-view advertising campaign with Google AdWords or Bing Ads.

These are just a few of the steps to consider in marketing your new or existing web site. Studio 544 has experience in designing pay-per-click advertising campaigns designed specifically for your company’s needs and budget. Unlike other web design companies out there, Studio 544 does not try to sell you something that you don’t really need. We are in business to stay in business and know how important it is to stretch your dollars to make them work for you in today’s difficult economy.
So, if you are thinking about creating a new site for your company or already have one but would like to find ways to make it work better for you, contact Studio 544 today for a no-cost, no-obligation quote.